The 20th Annual Meeting of Japan Society of Kansei Engineering

Presentation information

企画セッション

[B5] 歯科医院ブランディング

Thu. Sep 6, 2018 9:30 AM - 11:20 AM Room B (211)

9:40 AM - 10:10 AM

[B5-02] Branding from the viewpoint of behavioral economics and its theory

Hisao Shiizuka1 (1. Shiizuka Kansei Engineering Laboratory)

ブランディングの基本とその重要性について概要を述べる

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