The 20th Annual Meeting of Japan Society of Kansei Engineering

Presentation information

企画セッション

[C3] 感性商品の創造 Creation of Kansei/Affective Product

Wed. Sep 5, 2018 9:00 AM - 11:30 AM Room C (221)

Chairman:Shinya Nagasawa

9:00 AM - 9:15 AM

[C3-01] The research on constructing high value-added brands in Japanese local industries (1)

consideration about creating value by practicing the Luxury Strategy

*ryouta kawamura1, shin'ya nagasawa2 (1. free marketing consultant, 2. Waseda Univ. ,graduate school of management and finance)

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