The 20th Annual Meeting of Japan Society of Kansei Engineering

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[C3] 感性商品の創造 Creation of Kansei/Affective Product

Wed. Sep 5, 2018 9:00 AM - 11:30 AM Room C (221)

Chairman:Shinya Nagasawa

9:15 AM - 9:30 AM

[C3-02] The research on constructing high value-added brands in Japanese local industries (2)

consideration about creating value by practicing the Luxury Strategy

shin'ya nagasawa1, *ryouta kawamura2 (1. Waseda Univ. graduate school of management and finance, 2. free marketing consultant)

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