The 21st Annual Meeting of Japan Society of Kansei Engineering

Presentation information

ポスターセッション

[12P] ポスター発表 (コアタイム1)

Thu. Sep 12, 2019 2:45 PM - 3:45 PM Poster presentation room P (401 and 402, 4th Floor) (401 and 402, 4th Floor)

2:45 PM - 3:45 PM

[12P-36] The effect of consumer purchase attitude on the emotional responses to TV commercials

An analysis using Galvanic skin response

*MASAO OKANO1, MASAMI ASAKAWA1 (1. Bunkyo University)

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