The 21st Annual Meeting of Japan Society of Kansei Engineering

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企画セッション

[14D] 企画セッション17 感性商品研究部会「感性商品研究部会企画セッション」

Sat. Sep 14, 2019 10:30 AM - 12:00 PM Auditorium D (Room 301, 3rd Floor)

座長：長沢伸也（早稲田大学）

11:00 AM - 11:30 AM

[14D-02] Basic Discussion on “Experience” and “Experiential Marketing” (I)

Concept of Experiences and Experiential Modules

*Shin'ya Nagasawa1 (1. Graduate School of Business and Finance, Waseda University)

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