- PDF Download
-
Schedule
-
Comment
(
)
Session information
General session
[3B06-09] 企画「感性商品」
Sat. Sep 4, 2021 1:00 PM - 2:20 PM Room B (Zoom Meeting)
Chairman:Shinya Nagasawa
1:00 PM - 1:20 PM
[3B06-09-01] Kansei Products in Daily Life
Clothing, Fashion, Luxury / Food, Food Culture, Taste / Housing, Consumer Life, City Design
*Shin'ya Nagasawa1 (1. Waseda Business School)
- PDF Download
-
Schedule
-
Comment
(
)
1:20 PM - 1:40 PM
[3B06-09-02] Luxury Strategy of Montblanc (1)
Utilising history as brand component
*Shin'ya Nagasawa1, Kana Sugimoto2,3 (1. Waseda Business School, 2. Mentor, 3. Waseda University)
- PDF Download
-
Schedule
-
Comment
(
)
1:40 PM - 2:00 PM
[3B06-09-03] Luxury Strategy of Montblanc (2)
Utilising place, people, technologies as brand component
*Shin'ya Nagasawa1, Kana Sugimoto2,3 (1. Waseda Business School, 2. Mentor, 3. Waseda University)
- PDF Download
-
Schedule
-
Comment
(
)
2:00 PM - 2:20 PM
[3B06-09-04] Price Judgment of Goods
– An explanation by Mental Ruler Theory –
*KAZUHISA TAKEMURA1, Fan Liu2 (1. Waseda Uniiversity, 2. Graduate School of Waseda Universitiy)
- PDF Download
-
Schedule
-
Comment
(
)