The 23rd Annual Meeting of Japan Society of Kansei Engineering

Presentation information

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General session

[3B06-09] 企画「感性商品」

Sat. Sep 4, 2021 1:00 PM - 2:20 PM Room B (Zoom Meeting)

Chairman:Shinya Nagasawa

1:20 PM - 1:40 PM

[3B06-09-02] Luxury Strategy of Montblanc (1)

Utilising history as brand component

*Shin'ya Nagasawa1, Kana Sugimoto2,3 (1. Waseda Business School, 2. Mentor, 3. Waseda University)

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