The 23rd Annual Meeting of Japan Society of Kansei Engineering

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General session

[3B06-09] 企画「感性商品」

Sat. Sep 4, 2021 1:00 PM - 2:20 PM Room B (Zoom Meeting)

Chairman:Shinya Nagasawa

1:40 PM - 2:00 PM

[3B06-09-03] Luxury Strategy of Montblanc (2)

Utilising place, people, technologies as brand component

*Shin'ya Nagasawa1, Kana Sugimoto2,3 (1. Waseda Business School, 2. Mentor, 3. Waseda University)

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