- PDF Download
-
Schedule
-
Comment
(
)
Session information
General session
[3B-1] Psychology, Marketing & Management
Fri. Sep 2, 2022 10:00 AM - 12:20 PM Room B (Zoom Meeting)
Chairman:Ken Kumagai(Mie University)
10:00 AM - 10:20 AM
[3B-1-01] Can Consumers Empathize with the Idea That Model Uses the Products in the Same Way in Their Daily Lives?
A New Perspective on Empathy to Increase the Effectiveness of Marketing Communications
*Takumi Kato1 (1. Meiji University)
- PDF Download
-
Schedule
-
Comment
(
)
10:20 AM - 10:40 AM
[3B-1-02] Reliability and Validity of Implicit Association Test in Market Research Context
Comparison Between Online IAT, ST-IAT and BIAT
*Adilla Afiqah1 (1. INTAGE Inc.)
- PDF Download
-
Schedule
-
Comment
(
)
10:40 AM - 11:00 AM
[3B-1-03] Evaluation of Cosmetic Counseling System by Physiological Measurement
Comparison of Online Counseling with In-store Counseling
*Setsuko Ito1, Natsumi Kikuchi1, Shizuka Uehara1, Yoshiko Honda1, Rina Morimitsu2, Yuichiro Nagano3 (1. Beauty Development, KOSÉ Corporation, 2. Research Laboratories, KOSÉ Corporation, 3. Department of Human Studies, Bunkyo Gakuin University)
- PDF Download
-
Schedule
-
Comment
(
)
11:00 AM - 11:20 AM
[3B-1-04] Identification of Consumer Heterogeneity Effects of POP on Purchase Intention
Focusing on POP Design Elements and Kansei Evaluation
*Mina Ryoke1, Tadahiko Sato1 (1. University of Tsukuba)
- PDF Download
-
Schedule
-
Comment
(
)
11:20 AM - 11:40 AM
*KATO Takahiro1, KASUGA Masao1 (1. sakushingakuin University)
- PDF Download
-
Schedule
-
Comment
(
)
11:40 AM - 12:00 PM
*Akira Maehashi1,2 (1. Faculty of Business Administration, Sakushin Gakuin University, 2. Graduate School of Business Administration, Sakushin Gakuin University)
- PDF Download
-
Schedule
-
Comment
(
)
Interaction among attendees (12:00 PM - 12:20 PM)