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Organized Session
[3D-2] Kansei Product & Management
Fri. Sep 2, 2022 1:30 PM - 3:00 PM Room D (Zoom Meeting)
Chairman:Shinya Nagasawa
1:30 PM - 1:50 PM
[3D-2-01] Hyper Luxury
Why do $10 million watches and $100 million cars sell well?
*Takafumi Ito1,2, Shinya Nagasawa1 (1. Waseda Business School, 2. Richemont Japan Limited)
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1:50 PM - 2:10 PM
[3D-2-02] Sneakers in Luxury Fashion and Sport Brands
Brand Extension and Brand Collaborations
*Chikako Miura1, Chiaki Ujihira2, Sena An2, Junko Ishiuchi2, Sakiho Kai3, Takao Furukawa2 (1. Kamakura Women's University, 2. Kyoritsu Women's Univeristy, 3. Kobe Design University)
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2:10 PM - 3:00 PM
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