The 24th Annual Meeting of Japan Society of Kansei Engineering

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General session

[3B-1] Psychology, Marketing & Management

Fri. Sep 2, 2022 10:00 AM - 12:20 PM Room B (Zoom Meeting)

Chairman:Ken Kumagai(Mie University)

11:00 AM - 11:20 AM

[3B-1-04] Identification of Consumer Heterogeneity Effects of POP on Purchase Intention

Focusing on POP Design Elements and Kansei Evaluation

*Mina Ryoke1, Tadahiko Sato1 (1. University of Tsukuba)

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