The 24th Annual Meeting of Japan Society of Kansei Engineering

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Organized Session

[3D-2] Kansei Product & Management

Fri. Sep 2, 2022 1:30 PM - 3:00 PM Room D (Zoom Meeting)

Chairman:Shinya Nagasawa

1:30 PM - 1:50 PM

[3D-2-01] Hyper Luxury

Why do $10 million watches and $100 million cars sell well?

*Takafumi Ito1,2, Shinya Nagasawa1 (1. Waseda Business School, 2. Richemont Japan Limited)

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