The 25th Annual Meeting of Japan Society of Kansei Engineering

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Special Event

Evening Session » Exchange opinions

[2S04] 感性商品の挑戦

Tue. Nov 21, 2023 5:00 PM - 7:00 PM Room S (５F Hall)

Chairman:Shinya Nagasawa

[2S04-01] Product Development and Brand Strategy to Enhance Kansei/Fetish Value

Theories and Case Studies of Kansei Product Development

*Shin'ya Nagasawa1 (1. Graduate School of Business & Finance)

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