Business and Finance in Photonics Industries

[BFSS1-03] A Study of the Process of Co-creation Emergingin New Product Development:
Considerations from Practical Cases in the Photonics Industry

*Kentaro Goto¹, Yasushi Masuda² (1. Shizuoka University, 2. The Graduate School for the Creation of New Photonics Industries)

The study aims to clarify the process of co-creation emerging in new product development. Therefore, we analyze the practical cases in the photonics industry and use Natural-Born Intelligence (NBI) and Small Self-Actualization (SSA) models as analytical concepts. We clarify the process of NBI co-creation emerging in collaborative research on new product development and indicate the applicability of the principle of superposition in a practical case.