The 6th domestic Conference of Society for Serviceology

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Oral Session

Session 15 Modeling / Value co-creation / Service experience

Sun. Mar 11, 2018 3:10 PM - 4:40 PM 1153 (Liberty Tower 15F)

Chair: Kentaro Watanabe (AIST)

3:35 PM - 4:00 PM

[1-15-02] Design process of value co-creation and organizational factors to realize value co- creation

Case of Hoshino Resort

*Tetsuo Mori1 (1. Graduate School of Social Sciences, Tokyo Metropolitan University)

Keywords:Value co-creation process, Internal marketing, Corporate culture

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