The 6th domestic Conference of Society for Serviceology

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Oral Session

Session 20 Service design / Methodology

Sun. Mar 11, 2018 4:40 PM - 6:10 PM 1156 (Liberty Tower 15F)

Chair: Junichi Muramatsu (Okayama University of Science)

4:40 PM - 5:05 PM

[3-20-01] The Relationship between Services Marketing and Marketing

Based on History

*Atsuhumi Matsui1 (1. Otemon Gakuin University)

Keywords:Marketing, Services Marketing, Relationship

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