The 7th domestic Conference of Society for Serviceology

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Oral Presentation

Oral 8
Service quality & Customer loyalty

Sun. Mar 3, 2019 11:00 AM - 12:20 PM Room B (West Bldg. 9 W934)

Chair: Shoji Yamamoto (Kwansei Gakuin University)

11:20 AM - 11:40 AM

[B-8-02] The framework of Strategic Manipulation on the Co-Creation

Mechanism of consumer behavior at luxury resort hotel

*Tetsuo Kuboyama1 (1. Graduate School of Management, Kyoto University)

Keywords:Service Dominant Logic, Co-Creation, Manipulation, Service Profit Chain, Customer Lifetime Value

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