The 7th domestic Conference of Society for Serviceology

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Poster Presentation

Poster presentation

Sun. Mar 3, 2019 1:30 PM - 2:20 PM Poster session room (Media room)

1:30 PM - 2:20 PM

[PO-04] Gap model between expectation and perception in product quality

A case study on customer satisfaction of carbohydrate-free sake

*Kengo Matsumura1,2, Koji Sugimoto2, Yoshinori Hara1 (1. Graduate School of Management, Kyoto University, 2. Gekkeikan Sake Company, Ltd.)

Keywords:customer satisfaction, product quality, gap model

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