The 8th domestic Conference of Society for Serviceology

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Oral Presentation

Tourism system/Ecotourism/Destination marketing (3)

Fri. Mar 13, 2020 11:00 AM - 12:30 PM Room B (3rd Floor G31)

Chair:Masato Shoji

11:54 AM - 12:12 PM

[B-4-04] Place Branding’s role in sustainable tourism

a case study of Hawaiian tourism industry

*TOKUYAMA MITSUE1, Masanobu Nagao2 (1. Kansai University, 2. Niigata University)

Keywords:place branding, sustainable tourism, sense of place

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