3:50 PM - 4:10 PM
[OS-5-01] Effectiveness of Tourism Marketing Using Social Media Influencers under COVID-19
Experimenting with Endorsement of YouTuber
*Hisashi Masuda1 (1. Graduate School of Management, Kyoto University)
Organized Session
Wed. Mar 10, 2021 3:50 PM - 5:30 PM Room B (Zoom)
Chair:Kazuyoshi Hidaka(Tokyo Institute of Technology)
3:50 PM - 4:10 PM
*Hisashi Masuda1 (1. Graduate School of Management, Kyoto University)
4:10 PM - 4:30 PM
*Naoki Wakabayashi1, Akiko Yamamoto1, Hisahi Masuda1 (1. Kyoto University)
4:30 PM - 4:50 PM
*Takuya HORIE1 (1. Kyoto City Tourism Association)
4:50 PM - 5:10 PM
*Nariaki Nishino1, Ryuichiro Ishikawa2, Koji Kimita1, Morimitsu Kurino3, Takeshi Takenaka4, Makiko Matsuo5 (1. School of Engineering, The University of Tokyo, 2. Faculty of International Research and Education, Waseda University, 3. Faculty of Economics, Keio University, 4. National Institute of Advanced Industrial Science and Technology, 5. Graduate School of Public Policy, The University of Tokyo)
5:10 PM - 5:30 PM
*BINGXIN DU1, KOHEI SASAKI1, KOJI KIMITA1, NARIAKI NISHINO1 (1. Univ. of Tokyo, The School of Engineering, Department of Technology Management for Innovation. )
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