Industrial case study, service education

[A-4-03] Exploring Reasons to Continue Subscription Services

A Study Based on a Survey of Clothing Rental Users

*Fumiko Muto Muto¹, Naoko Taniguchi² (1. The System Design and Management Research Institute of Graduate School of System Design and Management, Keio University, 2. Graduate School of System Design and Management, Keio University)

Keywords:Subscription-based service, Customer value, Covariance Structure Analysis, Goods Subscription, Intention to continue using the service,