The 9th domestic Conference of Society for Serviceology

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Organized Session

COVID-19 countermeasure research

Wed. Mar 10, 2021 3:50 PM - 5:30 PM Room B (Zoom)

Chair:Kazuyoshi Hidaka(Tokyo Institute of Technology)

3:50 PM - 4:10 PM

[OS-5-01] Effectiveness of Tourism Marketing Using Social Media Influencers under COVID-19

Experimenting with Endorsement of YouTuber

*Hisashi Masuda1 (1. Graduate School of Management, Kyoto University)

Keywords:COVID-19, tourism industry, influencer marketing, social media

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