The 10th domestic Conference of Society for Serviceology

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Oral Presentation

Academic Sessions

Service innovation 1

Mon. Mar 7, 2022 3:40 PM - 5:00 PM Room A (Zoom)

Chair:Takashi Tanizaki(Kindai University)

4:40 PM - 5:00 PM

[A-1-4-04] Consumer acceptance of using personal data in medical and financial field

*Keiko Toya1, Koichi Hashida2, Shintarou Tanno3 (1. Meiji University, 2. Tokyo University, 3. Marketing Excellence Co., Ltd.)

Keywords:Elaboration Likelihood Model, Personal data, Conjoint analysis

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