Destination image perception and behavioral intention: a case <br />study on Bulgaria

Presentation information

Oral Presentation

Academic Sessions

Tue. Mar 8, 2022 9:20 AM - 10:40 AM Room B (Zoom)

Chair:Chieko Minami(Kobe university)

9:40 AM - 10:00 AM

*Ivelina Krasenova Ilieva¹ (1. Graduate School of Management Kyoto University)

Keywords:affective destination image, cognitive destination image, destination familiarity, behavioral intention

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