The 10th domestic Conference of Society for Serviceology

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Oral Presentation

Academic Sessions

Measurement and evaluation of customer psychology

Tue. Mar 8, 2022 10:50 AM - 12:10 PM Room B (Zoom)

Chair:Hiroshi Naruse(NEC)

11:50 AM - 12:10 PM

[B-2-2-04] Classification of regular-use customers in the Multi-Level Marketing business based on the customer engagement theory

*Hisaki Kawamoto, Kenichi Kumamoto1, Shinji Tanaka1, Takao Kondo2 (1. Fordays Co. ltd., 2. Tama University)

Keywords:Customer engagement, Multi Level Marketing, Customer classification

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