The 10th domestic Conference of Society for Serviceology

Presentation information

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Organized Session

Academic Sessions

Service Capabilities and Modern Challenges.

Mon. Mar 7, 2022 3:40 PM - 5:00 PM Room C (Zoom)

Chair:Yoshinori Hara

4:10 PM - 4:25 PM

[C-1-4-03] New Internal Marketing in a Diverse Society

Value Co-Creation between Companies and Employees

*Tetsuo Kuboyama1 (1. PGH Enterprise Co., Ltd.)

Keywords:Internal marketing, Value co-creation, Empathy

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