Servitization as Market-pull Innovation toward Decommoditization in Product Firms

Presentation information

Oral Presentation

Academic Sessions

Tue. Mar 8, 2022 9:20 AM - 10:40 AM Room C (Zoom)

Chair:Kazuyoshi Hidaka(Tokyo Institute of Technology)

9:20 AM - 9:40 AM

*Shunichi Enomoto¹ (1. School of Business Administration, Kwansei Gakuin University)

Keywords:servitization, commoditization, market-pull innovation , value co-creation with customer

Abstract password authentication.
Password is required to view the abstract. Please enter a password to authenticate.