The 10th domestic Conference of Society for Serviceology

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Oral Presentation

Academic Sessions

Service practices

Tue. Mar 8, 2022 3:40 PM - 5:00 PM Room C (Zoom)

Chair:Tomomi Nonaka(Ritsumeikan University)

3:40 PM - 4:00 PM

[C-2-4-01] Patient Centricity of Pharmaceutical Companies and Their Challenges: Activity Report

*Tomomi Yoshida1 (1. Degree Programs in Systems and Information Engineering, University of Tukuba)

Keywords:Patient Centricity, Value co-creation, Pharmaceutical Company

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