An analysis of consumer preferences for the value propositions for environmentally friendly circular economy value propositions

Yukihiro Misawa

[C-2-2-5] An analysis of consumer preferences for the value propositions for environmentally friendly circular economy value propositions

*Yukihiro Misawa¹, Kunio Shirahada¹ (1. Japan Advanced Institute of Science and Technology School of Knowledge Science, Transformative Knowledge Management)

Keywords:Circular Economy, consumer preferences, product service system, digital confidence

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OS9：グリーンサービスイノベーション (Sustainability SIG)

[C-2-2-5] An analysis of consumer preferences for the value propositions for environmentally friendly circular economy value propositions

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