Session information

Oral Presentation

Academic sessions

Service design 2

Wed. Mar 6, 2024 9:30 AM - 10:50 AM Room B (119)

嶋田敏（京都大学）

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9:30 AM - 9:50 AM

[B-2-1-1] Practice and consideration of hypothesis verification methods in service creation

*Tetsuro Adachi¹, Koh Kajii¹, Hideki Sato¹, Mina Yoshimura² (1. Hitachi LTD, 2. Hitachi High-Tech Corporation)

9:50 AM - 10:10 AM

[B-2-1-2] Design concept creation process utilizing an anthropological perspective relative to customer value

A case study of a new service "mercard"

*Miho MATSUZONO^1,2, Yasunobu ITO¹ (1. Japan Advanced Institute of Science and Technology, 2. Merpay, Inc.)

10:10 AM - 10:30 AM

[B-2-1-3] Living Labs for Social Innovation: Forming Informal Organizations as a Local Infrastructure for Co-Creation

*Fumiya Akasaka¹, Kyosuke Sakakura², Yuko Miki², Yasushi Fujii³ (1. AIST, 2. Tokyo City University, 3. Nishi-Aizu Town)

10:30 AM - 10:50 AM

[B-2-1-4] Service design to connect working local mothers with shopkeepers to recognize the value of the shopping district as a third place

*Serena Ezaki¹, Chihiro Sato¹ (1. Keio University Graduate School)

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