The 12th domestic Conference of Society for Serviceology

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Organized Session

Academic sessions

OS Sustainable tourism development and tourism DX

Wed. Mar 6, 2024 9:30 AM - 10:50 AM Room A (134)

9:30 AM - 9:50 AM

[A-2-1-1] Exploring the impact of Artificial Intelligence (AI) on tourist travel decision-making process

*Kaede SANO Sano1, Husna Zainal Abidin1 (1. Wakayama University)

Keywords:Artificial Intelligence (AI), Tourist, Travel decision-making process, Biometrics, unified theory of acceptance and use of technology 2, UTAUT2

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