The 12th domestic Conference of Society for Serviceology

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Oral Presentation

Academic sessions

Service management and improvement1

Tue. Mar 5, 2024 11:20 AM - 12:20 PM Room D (121)

西野 成昭（東京大学）

11:40 AM - 12:00 PM

[D-1-1-2] Factors decreasing engagement of non-business-purpose members in the multi-level marketing

*Hisaki Kawamoto, Kenichi Kumamoto1, Shinji Tanaka1, Takao Kondo2 (1. Fordays co. ltd, 2. Tama University)

Keywords:Customer satisfaction, Customer engagement, multi-level marketing

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