Servitization of manufacturing

[D-3-2-1] A Study on Corporate culture and Data Utilization in Service-oriented Japanese Manufacturing Companies

*Shintaro Tanno¹, Keiko Toya², Masaaki Mochimaru³, Kentaro Watanabe³ (1. Servitizing Excellence Inc., 2. Meiji University, 3. National Institute of Advanced Industrial Science and Technology (AIST))

Keywords:Servitization, Digitalization, Organizational culture, Uncertainty avoidance