The 12th domestic Conference of Society for Serviceology

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Poster Presentation

Academic sessions

Poster session

Wed. Mar 6, 2024 1:00 PM - 2:20 PM Poster (Student lounge)

1:00 PM - 2:20 PM

[P-11] Exploring the Impact of Unconventional Customer Touchpoints on Word-of-Mouth Behavior

The Playful Appeal of Product Offerings Through Treasure Boxes

*Shota Mizuno1, Yoshinobu Yamamoto1 (1. Department of Informatics, Faculty of Informatics, Fukuchiyama University)

Keywords:Customer Touchpoints, Word-of-Mouth, Playfulness

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