Simultaneous Interpretation is available.（同時通訳有り）
10:30 AM - 12:00 PM
[O3-6-01] BOSAI DIVERSITY
Diversity in disaster preparation.
Keywords:diversity, preparation, emergency kit
Talk to anyone who’s lived through a disaster, and they’ll tell you the same thing:
There’s no such thing as a universal emergency kit. Different people have specific needs that can only be met with specific items.
We saw that this led to low levels of disaster preparedness, and wanted to let everyone know the preparations required for each person in evacuation shelters.
Immediately after an earthquake or other disaster, media coverage and interest among the government, corporations and populace focuses on the afflicted area. But few take into consideration the diverse characteristics and living environments of people forced to evacuate. It is a little-known fact that many people in post-disaster shelters suffer from declining health, or even lose their lives. For this reason, we wanted to make it easier for people who have never experienced a disaster to immediately take action by clearly presenting the kinds of emergency kit items that people would need for themselves and their own living environments.
The launch of the project was timed to the week before the anniversary of the Great East Japan Earthquake and Tsunami, when reporting and awareness about disasters and disaster preparedness are highest in Japan. Our approach was to present a new concept that emergency kits are unique for diverse types of people. We communicated this through a website and hands-on events with illustrated cards that show how different kinds of people should prepare for disasters. These were covered in numerous online articles and TV reports, and participants posted positive comments about the project on social media, along with support from Japan’s Cabinet Office, the United Nations Information Centre, UNICEF, and other government and international non-governmental organizations.
This widespread recognition contributed to greater awareness about disaster preparations. Celebrities, government agencies, international NGOs and others saluted our new concept and began promoting it on their own.
There’s no such thing as a universal emergency kit. Different people have specific needs that can only be met with specific items.
We saw that this led to low levels of disaster preparedness, and wanted to let everyone know the preparations required for each person in evacuation shelters.
Immediately after an earthquake or other disaster, media coverage and interest among the government, corporations and populace focuses on the afflicted area. But few take into consideration the diverse characteristics and living environments of people forced to evacuate. It is a little-known fact that many people in post-disaster shelters suffer from declining health, or even lose their lives. For this reason, we wanted to make it easier for people who have never experienced a disaster to immediately take action by clearly presenting the kinds of emergency kit items that people would need for themselves and their own living environments.
The launch of the project was timed to the week before the anniversary of the Great East Japan Earthquake and Tsunami, when reporting and awareness about disasters and disaster preparedness are highest in Japan. Our approach was to present a new concept that emergency kits are unique for diverse types of people. We communicated this through a website and hands-on events with illustrated cards that show how different kinds of people should prepare for disasters. These were covered in numerous online articles and TV reports, and participants posted positive comments about the project on social media, along with support from Japan’s Cabinet Office, the United Nations Information Centre, UNICEF, and other government and international non-governmental organizations.
This widespread recognition contributed to greater awareness about disaster preparations. Celebrities, government agencies, international NGOs and others saluted our new concept and began promoting it on their own.