International Display Workshops Incorporated Association

11:40 AM - 12:00 PM

[PRJ5-4(Invited)] Augmenting Reality In Automobiles

*Jamieson Jamieson Christmas1 (1. Envisics ltd (UK))

Augmenteing Reality, Head up display, Holography, Spatial Light Modulator

AR-HUD offering a compelling safety case for the automotive market. Thus far HUD adoption has been impaired by the physical volume of the optical system required to create a wide field of view. Envisics have developed revolutionary holographic technology that addresses these challenges while delivering class leading image metrics.