International Display Workshops General Incorporated Association

Proceedings of the International Display Workshops Volume 29 (IDW '22)

Proceedings of the International Display Workshops Volume 29 (IDW '22)

Dec 14, 2022 - Dec 16, 2022
Fukuoka International Congress Center

1:00 PM - 1:20 PM

[VHF4-1 (Invited)] The Criterion of the Facial Skin Tone Judgement

*Katsuaki Sakata1, Hitomi Shimakura2 (1.Joshibi University of Art and Design (Japan), 2.Shiseido Co., Ltd (Japan))

Facial skin tone, Color perception, Memory color, Judgement criteria, Acceptability

https://doi.org/10.36463/idw.2022.0675

Facial skin tone judgment has practical applications. Response probability of the participants revealed that discernment reference points are those closest to the average facial skin tone of an individual’s belonging group. People unconsciously memorise and reference the facial skin tone of familiar persons as a criterion for skin tone judgment.