[VHFp1-1] Reflected Light vs. Transmitted Light: Do They Give Different Impressions to Users?
Reflected light, Transmitted light, Marshall McLuhan, Psychological experiment
Marshal McLuhan proposed in his book the well-known hypothesis that "reflected light makes people analytical and transmitted light makes them emotional." In this study, we achieved the comparison between a projector (reflected light) and a display (transmitted light) based on a psychological experiment.