International Display Workshops General Incorporated Association

[VHFp1-1] Reflected Light vs. Transmitted Light: Do They Give Different Impressions to Users?

*Ryohei Nakatsu1、Manae Miyata2、Hirotaka Kawata2、Naoko Tosa1、Takashi Kusumi1 (1.Kyoto University (Japan)、2.Seiko Epson (Japan))

Reflected light, Transmitted light, Marshall McLuhan, Psychological experiment

https://doi.org/10.36463/idw.2022.0690

Marshal McLuhan proposed in his book the well-known hypothesis that "reflected light makes people analytical and transmitted light makes them emotional." In this study, we achieved the comparison between a projector (reflected light) and a display (transmitted light) based on a psychological experiment.