[PM-2B] Affective Marketing, Design and Business

Wed. Mar 8, 2023 3:20 PM - 5:40 PM Room B (Zoom Meeting)

Chairperson:Takatera Masayuki(Sinshu University)

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[PM-2B-00] Preparation(Zoom)

3:20 PM - 3:40 PM

[PM-2B-01] Hierarchical Clustering Analysis of the Temporal Dominance of Sensations Tasks

*Hiroharu Natsume¹, Shogo Okamoto¹, Hikaru Nagano² (1. Tokyo Metropolitan University, 2. Kobe University)

3:40 PM - 4:00 PM

[PM-2B-02] EMPIRICAL ANALYSIS OF BEHAVIORAL CHANGES IN FOOD LABELING INFORMATION

BASED ON A BEHAVIORAL INSIGHT METHOD

*Hiromi FUJIMORI¹, Shiho TAMAKI² (1. Department of Food Environment Economics, Tokyo University of Agriculture, 2. Policy Research Institute, Ministry of Agriculture, Forestry and Fisheries, PRIMAFF)

4:00 PM - 4:20 PM

[PM-2B-03] Matte Finish vs Light Reflection: Effect of Car Exterior Finish on Product Attractiveness

*Takumi Kato¹ (1. Meiji University)

4:20 PM - 4:40 PM

[PM-2B-04] Effect of Backpacks with Air Mesh Back Panel and Curved Board in Running

*Hiroyuki Nakamoto¹, Ichiro Hirata², Takashi Nonaka³ (1. Kobe University, 2. Hyogo Prefectural Institute of Technology, 3. Seiban Co. Ltd.)

4:40 PM - 5:00 PM

[PM-2B-05] Garment impression estimation with design parameters

*Ryo Harada¹, KyoungOk Kim¹, Masayuki Takatera¹ (1. Shinshu University)

5:00 PM - 5:20 PM

[PM-2B-06] The traditional philosophy of violins to design individual character

Why traditional violins have fascinated people for more than five centuries

*Hitoshi Asada¹, Masahiro Inoue², Nobuya Suzuki¹ (1. Institute of Advanced Media Arts and Sciences, 2. Nagoya Institute of Technology)

5:20 PM - 5:40 PM

[PM-2B-07] Concentration evaluation based on blinks of eyes

*Hiroki Horiuchi¹, Hisaya Tanaka¹ (1. Graduate School of Kogakuin University)

Session information