Session information

Organized Session

[3D-2] Kansei Product & Management

Fri. Sep 2, 2022 1:30 PM - 3:00 PM Room D (Zoom Meeting)

Chairman:Shinya Nagasawa

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[3D-2-00] セッションへの参加方法

1:30 PM - 1:50 PM

[3D-2-01] Hyper Luxury

Why do $10 million watches and $100 million cars sell well?

*Takafumi Ito^1,2, Shinya Nagasawa¹ (1. Waseda Business School, 2. Richemont Japan Limited)

1:50 PM - 2:10 PM

[3D-2-02] Sneakers in Luxury Fashion and Sport Brands

Brand Extension and Brand Collaborations

*Chikako Miura¹, Chiaki Ujihira², Sena An², Junko Ishiuchi², Sakiho Kai³, Takao Furukawa² (1. Kamakura Women's University, 2. Kyoritsu Women's Univeristy, 3. Kobe Design University)

2:10 PM - 3:00 PM

[3D-2-03] 感性商品研究部会総会

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