[5B] Design Methodology, Design Evaluation

[5B-03] Building a Library of Worldview Design Patterns

*Keita Kamewada¹ (1. Dentsu Digital Inc.)

Keywords:Worldview, Metaphor, Image Schema

Based on an overview of research in the fields of management and design, this study proposes a framework that can serve as a basis for companies to design their worldviews. Specifically, we created a framework that captures worldviews from the three perspectives of articulation, use of language, and image schema. Furthermore, using Disneyland and Glossier as examples, we attempted to create a library of worldview designs. The results suggest that the accumulation of such libraries may provide clues for companies to design their worldviews.