Session information

Oral Presentation

Academic Sessions

Measurement and evaluation of customer psychology

Tue. Mar 8, 2022 10:50 AM - 12:10 PM Room B (Zoom)

Chair:Hiroshi Naruse(NEC)

10:50 AM - 11:10 AM

[B-2-2-01] Challenges and Possibilities of Micro Electric Mobility Mobility Experience in Urban Areas

*Tasuku Kurobe¹, Keisuke Takada¹, Chihiro Sato¹, Keiko Ihara¹ (1. KEIO University Graduate School of Media Design)

11:10 AM - 11:30 AM

[B-2-2-02] Analysis of the relationship between brain healthcare, mental healthcare and Kawaii for the realization of wellbeing

*Anna Yoshida¹, Yuho Ozasa¹, Aya Komaki², Yuya Makizato², Yuko Shiga², Kenichi Takagi¹, Yoshinori Yamakawa¹, Shinichiro Sanji¹ (1. PwC Consulting LLC, 2. Sanrio Entertainment Co.,Ltd.)

11:30 AM - 11:50 AM

[B-2-2-03] A Study on the Dynamics of Customer Loyalty Based on Purchase Behavior in the Digital Society

*KEISUKE HASHIMOTO¹, KAZUYOSHI HIDAKA¹ (1. Dept. of Innovation Science, Tokyo Institute of Technology)

11:50 AM - 12:10 PM

[B-2-2-04] Classification of regular-use customers in the Multi-Level Marketing business based on the customer engagement theory

*Hisaki Kawamoto, Kenichi Kumamoto¹, Shinji Tanaka¹, Takao Kondo² (1. Fordays Co. ltd., 2. Tama University)

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