A study on the measurement scale of co-creation value in Servitization

Shintaro Tanno

[P-2-08] A study on the measurement scale of co-creation value in Servitization

*Shintaro Tanno¹, Keiko Toya², Masaaki Mochimaru³, Kentaro Watanabe³ (1. MARKETING EXCELLENCE Co. LTD, 2. Meiji University, 3. National Institute of Advanced Industrial Science and Technology)

Keywords:Servitization, Co-Created Value, FKE Value Model

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Poster 2

[P-2-08] A study on the measurement scale of co-creation value in Servitization

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