The 18th Spring Annual Meeting of Japan Society of Kansei Engineering・ISASE2023

Presentation information

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International session

General session

[PM-2B] Affective Marketing, Design and Business

Wed. Mar 8, 2023 3:20 PM - 5:40 PM Room B (Zoom Meeting)

Chairperson:Takatera Masayuki(Sinshu University)

3:40 PM - 4:00 PM

[PM-2B-02] EMPIRICAL ANALYSIS OF BEHAVIORAL CHANGES IN FOOD LABELING INFORMATION

BASED ON A BEHAVIORAL INSIGHT METHOD

*Hiromi FUJIMORI1, Shiho TAMAKI2 (1. Department of Food Environment Economics, Tokyo University of Agriculture, 2. Policy Research Institute, Ministry of Agriculture, Forestry and Fisheries, PRIMAFF)

Keywords:Nutrition Labeling, Behavioral Economics, Eye-Tracking

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