Presentation information

Oral Presentation

Oral 12
Service experience

Sun. Mar 3, 2019 5:00 PM - 6:20 PM Room B (West Bldg. 9 W934)

Chair: Yoshinori Hara (Kyoto University)

5:20 PM - 5:40 PM

[B-12-02] Consumer value of paid media audience

With case studies of life history

*Shuji Sudo¹, Yasunobu Ito¹ (1. Japan Advanced Institute of Science and Technology)

Keywords:Media, Consumer value, Life history, ecosystem, Marketing

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