[2F04-06] Social Survey 2

[2F04] Willingness to Pay for Nuclear Power

Information Provision and Heterogeneity

*Kazuya Ito¹, Ryuta Takashima² (1. National Graduate Institute for Policy Studies, 2. Tokyo University of Science)

Keywords:Willingness to pay, Renewable energy, Consumer preference, Energy mix

This study estimates willingness to pay for nuclear power by means of a discrete choice experiment for consumers’ preference of energy technologies. Especially, we discuss information provision for energy and environment, and heterogeneity of willingness to pay.