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[4] Characteristics of Visitors by Motivations for Visiting a City Center Based on Maslow’s Hierarchy of Needs

○Masanori Okada¹, TAKEHITO UJIHARA¹, AKIKO USHIO², YUKI OHATA³ (1. Okayama University, Graduate School of Environmental and Life Science, 2. Kobe City, 3. Okayama Prefecture, Bizen Prefectural Bureau)

Keywords:Maslow’s Hierarchy of Needs, City Center, Motivations

For Okayama City residents, the survey subjects, this study based on Maslow’s hierarchy of needs clarified characteristics of visitors in terms of motivation for visiting the city center. Results of analyses revealed the following points.1) Results confirmed ‘non-spiritual needs’ and ‘spiritual/material needs’ as motivations for visiting a city center.2) Each type of need, in addition to age and gender, affects the choice of transportation mode used. Specifically, visitors with ‘spiritual/material needs’ tend to choose public transportation. Visitors with ‘non-spiritual needs’ use non-public transportation.3) Among the motivations for visiting related with spiritual needs, a tendency to use public transportation system is low in ‘belongingness and love needs’, but is strong in ‘esteem needs’ and ‘self-fulfillment needs’.