10:00 AM - 10:20 AM
[37] Homogenization of landscapes of tourist destinations with historic environment caused by extraregional chain store and their control
Keywords:landscape of tourist destination, landscape control, extraregional , advertising
In this research, extraregional chain store located in historical tourist spots and which give impressions similar to those of other spots are evaluated, and the effect of landscape control to suppress these impressions is discussed. Regional rules and consultations with local people discourage the opening of extraregional chain store chains with conspicuous designs. In addition, the number and placement of advertisements influence the evaluation of impressions that are “everywhere.” Therefore, effective methods to control the uniform impression include reducing the number of advertisements and avoiding designs and products that flood the general urban area. It is opined that it is necessary to support extraregional-capital store chains by having a discussion on their landscape after they open.