In order to realize "Even Greater Safety" and "Even Higher Environmental Performance," Sumitomo Rubber Industries has launched our SMART TYRE CONCEPT, a technology development concept for the development of new tyres for the dawn of a new era. In our booth, Sumitomo Rubber Industries is introducing five of the research and development trends at the heart of our SMART TYRE CONCEPT: "Sensing Core," "Active Tread," "Performance Sustaining Technology," "Airless Tyres" and "LCA (Life Cycle Assessment)."